Data and Intelligence

Understanding our visitors helps us build a stronger visitor economy. Explore data and insights to support business planning, inform investment and identify opportunities for growth across West Yorkshire.

Fares

STEAM

STEAM (Scarborough Tourism Economic Activity Monitor) is a model that estimates the volume, value and economic impact of tourism, including day visits, overnight stays and the employment tourism supports.

We use STEAM to track West Yorkshire’s visitor economy over time, demonstrate its contribution to the region and inform decisions about destination development, marketing and investment.

West Yorkshire’s 2025 headlines:

  • £6.63 billion in economic impact, up 5.9% on 2024.
  • 74.3 million visits, an increase of 1.5% on the previous year.
  • 66.6 million day visits, generating £4.52 billion in economic impact.
  • 7.7 million staying visitors, up 3.5% on 2024 and generating £2.11 billion in economic impact.
  • 53,584 jobs supported by the visitor economy across West Yorkshire.

Download the **2025 STEAM Headline Figures** (WY & LA STEAM Headline Figures 2025.xlsx) for West Yorkshire and its five districts.

National Research & Insights

Explore VisitEngland and VisitBritain’s research for a wider picture of the visitor economy. From domestic travel trends and international visitor markets to visitor motivations, spending and business performance, these resources can help you understand your audiences and inform your planning and marketing.

Access reports, data and interactive dashboards to put West Yorkshire’s performance in context and identify opportunities for your business.

Explore VisitEngland and VisitBritain’s research and insights